mission photo

BubblyBaby is an organic baby wear store selling only certified 100% organic baby clothes. We take great care to ensure endeavour to ensure that our clothes are naturally soft and safe for the baby.

The store idea was born out of a search for organic, chemical free clothes for gorgeous Ian whose eczema led to an extensive search for natural, organic clothes to protect him from having accelerated side effects from chemicals, fragrances, and dyes in clothing, detergents, and other baby products. As you can imagine, it meant going back to the shops after he was born. Turned out to be one of the best decisions we’ve ever made regarding what Ian wore as a baby and a toddler. Thus came the idea to provide the same to other parents and caregivers.

What started as a home business selling to friends and family has grown into a full online store based in Auckland, New Zealand.

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